DISCOVER

Discover basic & higher needs, formalise definitions & establish a cultural baseline.

A primary portfolio in the Happiness Agenda is the ‘Discover’ portfolio, which is geared towards ensuring clear and shared understanding amongst stakeholders. The essence of this portfolio is to discover rather than assume facts and concepts that lie at the heart of subsequent activities. This will result in enhancing the efficiency and chances of success of these activities.

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Definitions & Benchmarks

Agree operational definitions to be used in the Happiness Agenda. Projects will also collect data, e.g. demographics, to help with segmentation, needs assessments, customer values, & trends. These data will then be shared, ensuring data re-use and collaboration.

Science

Collaborate & partner with academia, to link with the Happiness and Positive Psychology community, to position SDO as a thought and practice leader, and to transfer knowledge to SDO/Dubai, as well as being able to develop and implement leading ideas locally. Some activities will include setup of academic-grade studies (e.g. longitudinal studies) to measure impact of interventions, in order to be able to enhance the HX strategy & plan.

Alignment

A key program within the ‘Discover’ portfolio is the ‘Alignment’ program. The reason is so that SDO ensures citywide efficiency of resource expenditure, as well as coherence from both organisational views, as well as from a customer experience view. Such alignment will enhance city and people’s happiness.

Needs Baseline

This is the portfolio that is primarily responsible for creating change in Dubai with regards to Happiness. This change will be made by having a clear strategy towards HX (Happiness Experience), as well as producing policies and associated awards that encourage activities and services that enhance happiness. The portfolio also contains programs aimed at delivering customer interventions as well as city transformations that improve the quality of life in Dubai.


CHANGE

Influence policies & recommend approaches to focus city and people on happiness.

This is the portfolio that is primarily responsible for creating change in Dubai with regards to Happiness. This change will be made by having a clear strategy towards HX (Happiness Experience), as well as producing policies and associated awards that encourage activities and services that enhance happiness. The portfolio also contains programs aimed at delivering customer interventions as well as city transformations that improve the quality of life in Dubai.

Happiness Experience Strategy

A primary function of the Happiness Agenda will be to develop an academically sound ‘Happiness Experience’ (HX) strategy, designed to guide policy-makers, government and private sector leadership to consider the impact on happiness to their constituents (government, business, individual) from new policies, programs and projects.

The HX strategy will further define a roadmap of policies and programs to ensure the leadership are equipped with the right tools and support structure to implement the strategy at a wide scale.The HX strategy will be centred on a scientifically sound decision-making tool enabling decision making to estimate the predicted happiness impact on constituents from proposed new projects.

The HX decision-making tool will be designed to be functional across all smart city dimensions: economy, living, governance, mobility, environment and people.

City
Transformation

Smart Dubai is leading a citywide transformation through smart technology to create a more seamless, safe, efficient and impactful experience for the city. This city-wide effort is guided by City Transformation Agenda, which defines Smart Dubai’s strategy to make Dubai the happiest city on earth through technology innovation.

The Happiness Agenda directly contributes to the City Transformation Agenda, ensuring the maximum possible impact for customer happiness throughout the city. This program will ensure ongoing alignment, measurement and reporting of the Happiness Agenda in line with the City Transformation Agenda.

Policies & Awards

The Happiness Experience strategy will be articulated through a collection of policies and award programs designed to bring about wide-scale adoption of the HX strategy by the public and private sector.

Customer Intervention

Specific customer interventions will be designed and tested for impact and ability to scale across segments.


EDUCATE

Build awareness, teach self-reflection and influence city to prioritise happiness.


An important part of increasing happiness in Dubai is to create awareness, train and educate customers and organisation with regards to happiness activities and its culture. This will be done by disseminating relevant content and delivering events that promote such understanding. Such activities will be undertaken with partners in various sectors, as well as positioning Dubai as an international thought leader in the science and practice of happiness.
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Training & Mentorship

The effectiveness of the Happiness Agenda will depend on the strength of local knowledge capital for happiness. An in-depth training and mentorship program will be developed and executed in parallel with the Happiness Experience policies to equip government, private sector and individual leaders with the skills and expertise to execute on the Happiness Agenda.

Events & Content

The Happiness Agenda will produce public events and interventions in the form of ‘Happiness Labs’ together with content publication across print and digital ‘Happiness Channels’ to increase public understanding of happiness factors. Open engagement channels with the public and stakeholders will also be managed.

Partnerships

Continuing Smart Dubai’s commitment to collaborative partnerships, the Happiness Agenda will introduce “Happiness Partners” from government entities and the private sector to support the implementation of the Happiness Agenda.

Happiness Partners will contribute or take responsibility for projects in the Happiness Agenda portfolio, according to their areas of expertise and respective mandates. Key strategic partnerships will also be developed with local and international academic institutions and the media to support the Happiness Agenda.

Thought Leadership

Dubai seeks to establish itself as a global thought leader in city transformation for people’s happiness.

A thought leadership program to invite and grow a global leader network; support local through leaders; and celebrate entity-level ‘Happiness Gurus’ will bolster the network of happiness influencers in Dubai; elevate Dubai as a global case study; and make Dubai a destination for happiness scholars.


MEASURE

Research, formulate and implement a happiness impact decision making tool & city wide index.

In order to ensure efficient and efficacious delivery of programs within the Happiness Agenda, it is important to sustain ongoing measurements of key aspects of happiness and customer needs in private and public sectors. We will conduct regular assessments of happiness in Dubai, as well as assessing the effectiveness of the framework within the agenda itself. One of the factors that need to be taken into account when measuring happiness is ‘adaptation’.

This is the factor that as adoption increases, people are initially happy and satisfied, but these feelings decrease as the service becomes routine. A steady stream of new services and upgrades are required to sustain high levels of satisfaction and happiness. Therefore, the Happiness Agenda is by definition, dealing with moving targets, and measurements of happiness must take this into account.

Customer Needs

A key program in the ‘Measure’ portfolio, is this one which is concerned with finding, on an on going basis, what the specific customer needs are for the primary segments, especially related to ones that were identified in previous engagements.

Such engagements will involve various research methods such as interviews, assessments, workshops & surveys.

Governement Sector

Analyse & review government operated smart channels.

Private Sector

Analyse & review smart channels for the primary private sectors in Dubai, e.g. business, logistics, financial and tourism

Framework & Interventions

Analyse & re-design interventions & change framework.

 

OUR VISION IS TO MAKE DUBAI THE HAPPIEST CITY ON EARTH.
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